Advisor / SparkLabs Frontier-ASU
Joyce is the chief marketing officer for Genesys. She is responsible for the company’s overall marketing and communications strategy including strengthening its brand, fueling growth as well as go-to-market and demand generation strategies for new products around the world.
Joyce has more than two decades of experience in scaling growth in the technology sector. Her expertise spans all facets of marketing including digital, brand, communications and product marketing for software solutions leveraging cloud, real time communications, AI, IoT and more.
Most recently, she was Chief Marketing and Digital Officer for Arm, where she spearheaded the design and implementation of the marketing tech stack to jumpstart data-driven lead generation and optimize conversion rates. Joyce also successfully launched multiple products in new markets alongside one of the largest partner ecosystems in the world.
Prior to Arm, Joyce led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product communications and partnerships for Chromebooks and Google Hangouts at Google. She has also held multiple marketing and product management leadership positions for several startup and mid-sized companies including Wrike, Symmetricom, and Internap.